meet your partner in

Hi, I’m Diana Mora, a brand and marketing expert with over 15 years of experience within CPG . My passion lies in helping challenger brands, especially those focused on better-for-you and culturally relevant products, to launch, grow, and thrive. From early brand concepts to acquisition, I cover every aspect of marketing—from brand positioning and creative communications to performance marketing campaigns , strategic partnerships and impactful activations.

Crafting Your Path to Success

As your strategic partner, I combine deep marketing knowledge with industry-specific insights to create a brand that to connects, captivates, and conquers.

Let’s work together.
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 BRAND BUILDING

  • Founding Team: As a pioneer in the beverage industry, glaceau invented the enhanced water category with the introduction of vitaminwater. The company reached $700Million in revenue in 2007 when it was acquired by The Coca-Cola Company for $4.2Billion.

  • Toast's VP of Marketing Communications, I strategized, marketed (Toast & D. Cosmo, CBD & THC), and ensured compliant retail experiences. Led website launches, product rollouts (Emerald pre-roll), DTC & performance marketing. Expertise guided go-to-market strategies (OOH ads) and training programs (MedMen), boosting brand awareness and engagement.

  • Cracking VitaCoco's potential like sticking a straw in a coconut, this freelance Creative Director guided them from niche product to household name. Marketing plans, a tropical package redesign, and a focus on brand voice positioned VitaCoco as a refreshing lifestyle choice.

  • , Can Copy, Social Content

    In 2019, Mother was rebranded to Poppi launching a new category of bubbly apple cider vinegar drinks, with youthful branding, innovative packaging, and a focus on health benefits. This strategic approach led to a 400% sales increase within the first year and secured Poppi a place on shelves nationwide.

  • What’s Poppin? Crafting their tone and content across social, POS, and ads (think Katy Perry), to ensure a cohesive brand voice that popped with their target audience. From scratch, engagement soared, building a powerhouse identity.

  • Flavors that will love you back. Took Canadian brand, Snack Conscious, beyond protein bars. Repositioned them as a leader in bite-sized, plant-based snacking with clean ingredients. Clearer packaging and strategic placement on shelves followed. Content and sales tools created drove brand awareness and retail success.

community buildeR & Culturalist

NYC nightlife has been a part of me since I was 16, inspiring my work and community involvement. I co-founded Friends and Lovers Brooklyn, a venue that has significantly influenced Brooklyn's music culture and serves as a hub for diverse musical acts and community events. Nightlife culture inspires art, fashion, and trends before they hit the streets, making it an exciting place to exist.

During the COVID-19 pandemic, I launched NYC Nightlife United to raise funds for nightlife workers, BIPOC, and LGBTQIA+ spaces, showing my commitment to supporting vulnerable communities and preserving NYC's nightlife. Through strategic partnerships with brands, NYC Nightlife United was able to not only raise funds, but also bring awareness to these vital spaces — connecting community, fostering authentic relationships.

These experiences highlight my ability to mobilize resources and create inclusive spaces, making me an inspiring leader and effective marketer.

Named One of Brooklyn Magazine’s 50 most fascinating people

Brand ignitor & storyteller marketing leader & Mentor

I’m a one-stop-shop, a seasoned creative, strategist and tastemaker with a finger on the cultural pulse of what it takes to create, market, and grow winning brands. Having navigated the agency, corporate, and startup worlds, I’ve carved a niche for myself leading brand marketing through top-level strategy, communications, and design, bringing brand strategies to life in innovative products and experiences for companies ranging from budding startups to Fortune 50 giants.

Driven by passion and guided by intuition, I help you create captivating stories and genuine connections. My background includes working for iconic brands in the CPG drinks, lifestyle, wellness, and luxury spaces.

I thrive on diverse projects across various industries and disciplines, always embracing new challenges and opportunities with enthusiasm—happy to see more work samples or to talk, feel free to reach out here.

THOUGHT LEADERSHIP

“I love what the NA space has become. It’s much bigger than trends. It’s its own category and innovation and flavor profile. It’s fun and opens the door for a whole different world of making drinks … It makes room for everyone.”

Forbes

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